Alfarag Trading plc

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Welcome to
Alfarag Trading PLC

As a family business , Alfarag trading plc was established in 1932 in Dire Dawa Ethiopia. From its establishment till it moves to Addis Ababa  in 1965 the company used to import and supply to the market product.

As part of product introduction and product development , the company has taken crucial steps to select, import and develop products of multinationals like unilever. Brands such as Vaseline , Brut , Dove , Lux, Axe are primarily developed by the company …

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Suppliers &
Products

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Unilever

Supermax

Mars Foods


Afarag has exclusive distributor of unilever products for the last forty five years. The main products supplied to the company….

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Since 1989, Alfarag has been sole and exclusive distributor of supermax, zorrik and oralmax brands and products…

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Alfarag is the distributor of mars chocolates since 2013. The main products of the company are like snickers …

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Route to Market

With regard to sales and distribution of the above mentioned products, the company’s route to market is organized as per the market structure of the country. The important channels and customers are directly served with the company’s sales reps.

We have segmented the market as to how we can supply and make our products available in the most efficient way.

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