Elevating Everyday Experiences

Explore the diverse sectors we serve and discover how Alfarag brings premium products to enhance your lifestyle. From exclusive perfumes and elegant watches to cutting-edge sportswear and classic footwear, we deliver quality you can trust.

Explore What We Do

Our Story

Discover the legacy of Alfarag, Ethiopia's first private duty-free operator, established in 1932. From our roots in Dire Dawa to our pioneering presence at Addis Ababa's Bole International Airport, we've been at the forefront of luxury and choice, committed to enhancing your shopping experience. Learn more about our journey, our global partnerships, and our dedication to customer satisfaction.