Our Heritage

Since 1932, Alfarag Trading PLC has been dedicated to enriching the lives of Ethiopians with high-quality products and exceptional service. Founded in Dire Dawa and moving to Addis Ababa in 1965, our family business has continually grown and adapted to meet the needs of our community with unwavering commitment to quality, trust, and excellence.

From our early days, we have expanded our product offerings and formed strong partnerships to bring premium goods to Ethiopia. Our dedication to quality and customer satisfaction has made us a trusted name in the market.

Today, Alfarag Trading PLC is one of the largest taxpayers and private employers in the country, with over 500 dedicated employees. We are proud to have been awarded the prestigious gold medal from the Ethiopian Prime Ministry five years in a row, a testament to our commitment to excellence and our significant contributions to the economy.

As a fourth-generation family business, our core values of quality, trust, and innovation continue to drive us forward. We strive to offer products and services that meet the highest standards, ensuring that we meet the evolving needs of our customers and maintain our legacy of excellence.

Alfarag Duty Free

In 2003, Alfarag Trading PLC introduced a new chapter by establishing Alfarag Duty Free at Addis Ababa's Bole International Airport, becoming the first private duty-free retailer in the country. This move blended the rich heritage of our brand with the exclusive world of duty-free shopping. Our meticulously curated selection of products ranges from the indulgent allure of perfumes and confectionery to the sophisticated elegance of watches and jewelry. We cater to the discerning tastes of our customers and celebrate the diversity of global brands.

Alfarag Duty Free stands as a beacon of luxury and choice, distinguishing itself in the African duty-free industry. We are constantly striving to enhance our duty-free services, ensuring our customers have access to the most iconic brands and exceptional shopping experiences. Our commitment to improvement and innovation drives us to deliver a premier duty-free shopping destination that meets and exceeds the expectations of our valued customers.

Local Market Activities: Import and Distribution

Alfarag Trading PLC stands as one of the largest importers and distributors of fast-moving consumer goods (FMCG) and luxury goods in Ethiopia. Our commitment to ensuring the availability of high-quality products across the nation has solidified our reputation as a trusted provider in the market. Our extensive product range includes soaps, detergents, hair products, kitchen equipment, confectioneries, foodstuff, and other essential items, catering to the diverse needs of Ethiopian consumers.

We take pride in being the sole distributor for several prestigious companies, bringing a variety of essential and luxury goods to the Ethiopian market. Leveraging our extensive distribution network, we ensure that our products reach various markets efficiently and effectively. Our dedication to quality and customer satisfaction drives us to maintain strong partnerships and continuously seek new opportunities to enhance our product offerings.

Our Vision for the Future

  • Venturing into Manufacturing: Alfarag Trading PLC is taking bold steps to expand into the manufacturing sector. This strategic move is aimed at enhancing our product offerings and creating new opportunities for growth and development. Our goal is to leverage our extensive experience and market knowledge to produce high-quality goods that meet the needs of Ethiopian consumers.

  • Revamping our Duty-Free stores: Our duty-free stores at Addis Ababa's Bole International Airport are scheduled to be inaugurated in July 2024. This revolutionary renovation is set to position Alfarag Duty Free among the best duty-free outlets in Africa. Our revamped duty-free stores will feature a new concept that aims to transform the shopping experience, offering a wider range of luxury and essential products. These improvements will set new standards in global retail excellence and personalized customer journeys​

  • Landmark Real Estate Venture : Alfarag is currently undergoing construction on a landmark project, a 20+ storey building on prime Bole Road in Addis Ababa. This building is expected to be completed before the 100th year anniversary of the company and will reshape Addis Ababa's skyline, marking Alfarag's decades-long legacy engraved in the city. This development underscores our commitment to growth and innovation, providing us with a modern facility that will support our expanding operations and serve as a symbol of our enduring legacy and future aspirations.

At Alfarag Trading PLC, we are proud of our legacy and excited about our future as we continue to provide high-quality products and services to our customers across Ethiopia. Our commitment to excellence, innovation, and customer satisfaction remains unwavering, guiding us as we navigate the dynamic market landscape and strive for continued success.