Our Heritage
Since 1932, Alfarag Trading PLC has been dedicated to enriching the lives of Ethiopians by offering high-quality products and exceptional service. Founded in Dire Dawa and relocated to Addis Ababa in 1965, our family-owned business has consistently evolved to meet the needs of our community with unwavering commitment to quality, trust, and excellence.
From our humble beginnings, we have continually expanded our product offerings and established strong partnerships to bring premium goods to Ethiopia. Our dedication to quality and customer satisfaction has earned us a trusted reputation in the market.
Today, Alfarag Trading PLC stands as one of the largest taxpayers and private employers in Ethiopia, boasting a workforce of over 500 dedicated employees. We are honored to have received the prestigious gold medal from the Ethiopian Prime Ministry every year since the award's inception five years ago. This consistent recognition underscores our unwavering commitment to excellence and our significant contributions to the national economy. Receiving this honor consecutively highlights our steadfast dedication to quality, innovation, and community, reinforcing our reputation as a trusted and respected name in the Ethiopian market.
As a fourth-generation family business, our core values of quality, trust, and innovation continue to propel us forward. We are committed to offering products and services that meet the highest standards, ensuring that we fulfill the evolving needs of our customers while maintaining our legacy of excellence.
Alfarag Duty Free
In 2003, Alfarag Trading PLC introduced a new chapter by establishing Alfarag Duty Free at Addis Ababa's Bole International Airport, becoming the first private duty-free retailer in the country. This move blended the rich heritage of our brand with the exclusive world of duty-free shopping. Our meticulously curated selection of products ranges from the indulgent allure of perfumes and confectionery to the sophisticated elegance of watches and jewelry. We cater to the discerning tastes of our customers and celebrate the diversity of global brands.
Alfarag Duty Free stands as a beacon of luxury and choice, distinguishing itself in the African duty-free industry. We are constantly striving to enhance our duty-free services, ensuring our customers have access to the most iconic brands and exceptional shopping experiences. Our commitment to improvement and innovation drives us to deliver a premier duty-free shopping destination that meets and exceeds the expectations of our valued customers.
Local Market Activities: Import and Distribution
Alfarag Trading PLC stands as one of the largest importers and distributors of fast-moving consumer goods (FMCG) and luxury goods in Ethiopia. Our commitment to ensuring the availability of high-quality products across the nation has solidified our reputation as a trusted provider in the market. Our extensive product range includes soaps, detergents, hair products, kitchen equipment, confectioneries, foodstuff, and other essential items, catering to the diverse needs of Ethiopian consumers.
We take pride in being the sole distributor for several prestigious companies, bringing a variety of essential and luxury goods to the Ethiopian market. Leveraging our extensive distribution network, we ensure that our products reach various markets efficiently and effectively. Our dedication to quality and customer satisfaction drives us to maintain strong partnerships and continuously seek new opportunities to enhance our product offerings.
Our Mission and Values
Our mission is to provide the highest quality products and services, meeting the diverse needs of Ethiopian consumers while showcasing Addis Ababa in the best possible light through our duty-free operations. As the final touchpoint in a guest’s experience in Ethiopia, we strive to leave a lasting, positive impression. Driven by an entrepreneurial spirit, we continuously seek new opportunities to enhance our offerings and positively impact the communities we serve. Our heritage is deeply rooted in compassion, care for others, and a strong community spirit, which guides our relationships with customers, partners, and employees.
We are committed to upholding the highest standards in all our products and services, fostering and maintaining trust with our customers, partners, and employees.