Our Industries

At Alfarag, we excel in three main industries to provide exceptional products and services to our customers: Travel Retail, import and distribution, and local market retail stores. Our commitment to quality and customer satisfaction drives us to continuously improve and expand our offerings in these key areas.

Alfarag Duty Free

Travel Retail

Alfarag specializes in duty-free operations. We have two duty-free outlets located in Addis Ababa Bole International Airport, one of the busiest airports in Africa and known as the Gateway to Africa. Our duty-free stores are among the best in Africa, providing a convenient shopping experience for international travelers. We offer a wide range of duty-free products, including luxury perfumes, watches, eyewear, tobacco and cigars, confectionaries, cosmetics, skincare products, and clothing, ensuring that our customers can enjoy world-class shopping while they travel.

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Alfarag Trading

Import and Distribution

Alfarag Trading PLC stands as one of the largest importers and distributors of fast-moving consumer goods (FMCG) and luxury goods in Ethiopia. Our commitment to ensuring the availability of high-quality products across the nation has solidified our reputation as a trusted provider in the market. We distribute a wide range of products using our extensive distribution network. Our distribution business is divided into 8 sectors, ensuring we cater to the diverse needs of Ethiopian consumers.

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Alfarag Local Market Retail

Local Market Retail Stores

Alfarag has several retail stores through which we provide the local Ethiopian market with high-quality products. Our stores include flagship Adidas and Clarks stores, as well as Alfarag retail stores. Each location is designed to offer a luxurious and enjoyable shopping experience, featuring a wide selection of premium products from renowned global brands. Our friendly and knowledgeable staff are dedicated to helping customers find the perfect items to suit their needs.

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