Import and Distribution

Alfarag Trading PLC is a premier importer and distributor in Ethiopia, renowned for delivering high-quality products to the local market. Our commitment to excellence has established us as a trusted provider, ensuring that consumers have access to a diverse range of premium goods. Through our extensive distribution network, we bring global brands and essential products to Ethiopian households, enhancing their everyday lives with reliability and superior service.

Our Partners

  • MARS Group

    Mars Group is a renowned global food company producing a variety of beloved confectionery, food, and pet care products. Alfarag Trading PLC has been the exclusive and sole distributor for Mars Group products in Ethiopia since 2013.

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  • Dabur

    Dabur is a leading Ayurvedic and natural health care company, providing a range of health, personal care, and food products. Alfarag Trading PLC is the exclusive and sole distributor for Dabur products in Ethiopia.

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  • Groupe SEB

    Groupe SEB is a world leader in small domestic equipment, offering innovative household appliances. Alfarag Trading PLC is the exclusive and sole distributor for Groupe SEB products in Ethiopia.

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  • Kellogg's

    Kellogg's is a leading global manufacturer of cereals and convenience foods, known for its nutritious and delicious offerings. Alfarag Trading PLC is the exclusive and sole distributor for Kellogg's products in Ethiopia.

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  • Reckitt

    Reckitt is a global leader in health, hygiene, and home products, committed to delivering innovative solutions.

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  • Indevco Group

    Indevco Group is a multinational manufacturing company producing a wide range of paper and plastic products. Alfarag Trading PLC is the exclusive and sole distributor for Indevco Group products in Ethiopia.

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  • AB mauri

    AB Mauri is a global bakery ingredients business, offering high-quality yeast and bakery solutions. Alfarag Trading PLC is the exclusive and sole distributor for AB Mauri products in Ethiopia.

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  • Arc Holdings

    Arc Holdings specializes in high-quality tableware, glassware, and kitchenware products. Alfarag Trading PLC is the exclusive and sole distributor for Arc Holdings products in Ethiopia.

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  • Deemah

    Deemah is a well-known manufacturer of biscuits and confectionery, delivering tasty treats worldwide. Alfarag Trading PLC is the exclusive and sole distributor for Deemah products in Ethiopia.

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  • Supermax

    Supermax is a global leader in manufacturing high-quality razors and personal care products. Alfarag Trading PLC is the exclusive and sole distributor for Supermax products in Ethiopia.

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  • Adidas Training Equipment

    Adidas offers state-of-the-art training equipment, including a wide range of treadmills designed to enhance athletic performance and fitness. Alfarag Trading PLC is proud to be the exclusive distributor for Adidas training equipment in Ethiopia, bringing cutting-edge fitness solutions to our customers.

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  • Reebok Training Equipment

    Reebok provides high-performance training equipment, featuring advanced treadmills that cater to both professional athletes and fitness enthusiasts. Alfarag Trading PLC is the exclusive distributor for Reebok training equipment in Ethiopia, delivering top-quality fitness technology to our market.

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Our Sectors

Alfarag Trading PLC’s distribution business is divided into several key sectors, each focusing on specific types of products to cater to the diverse needs of Ethiopian consumers. These sectors include:

  • FMCG (Fast-Moving Consumer Goods)

    This sector includes essential everyday items such as soaps, detergents, and razors. Our FMCG products are sourced from renowned global brands to ensure high quality and customer satisfaction.

  • Foodstuff and Confectionaries

    We offer a variety of food products and sweets, catering to the diverse tastes and preferences of Ethiopian consumers. Our selection includes both staple foods and indulgent treats.

  • Cookware and Small Appliances

    This sector features high-quality kitchen equipment and small appliances that enhance the cooking and cleaning experience. From cookware to blenders and mixers, we provide products that combine functionality and style.

  • Yeast and Bakery Ingredient Products

    Essential ingredients for bakeries and home baking, including yeast and other bakery supplies. Our products help ensure that both professional bakers and home cooks can achieve delicious results.

  • Disposable Plastic and Paper Products

    We provide a range of disposable items for everyday use, including tissue, toilet paper, kitchen paper, diapers, aluminum foils, and other paper and plastic products. These products offer convenience and practicality for various occasions.

  • Tableware, Glassware, and Kitchenware

    Our selection of tableware, glassware, and kitchenware includes elegant and practical items for dining and kitchen use. We offer products that enhance both everyday meals and special occasions.

  • Razors and Personal Care Products

    A comprehensive range of personal care products to meet the grooming needs of our customers. Our offerings include razors, shaving creams, and other essential grooming items.

  • Sports and Training Equipment

    We provide high-quality sports and training equipment, including treadmills, exercise bikes, and other fitness accessories. Our products are designed to help consumers achieve their fitness goals with ease and efficiency.

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