Reebok

Reebok is a global leader in fitness and training, renowned for its innovative approach to sports equipment and dedication to enhancing athletic performance. With a rich history rooted in fitness culture, Reebok has earned its place as a trusted brand, providing high-quality training equipment that supports a healthy and active lifestyle.

Reebok's journey began with a mission to inspire people to be their best selves through fitness. Over the years, the company has expanded its product line to include cutting-edge training equipment designed to meet the diverse needs of athletes and fitness enthusiasts. Today, Reebok stands as a symbol of performance and innovation, committed to helping individuals achieve their fitness goals with superior products.

At the heart of Reebok's success is a commitment to quality, innovation, and customer satisfaction. The company's actions are driven by a vision to create value through exceptional fitness equipment, promote sustainable practices, and support the global fitness community. Reebok is dedicated to leading the way in the fitness industry, confident that their efforts today will inspire a healthier and more active tomorrow.

Alfarag and Reebok

Since 2019, Alfarag Trading PLC has proudly collaborated with Reebok, serving as a key distributor of their fitness and training equipment in Ethiopia. Our partnership with Reebok allows us to bring state-of-the-art fitness solutions to the local market, supporting individuals and gyms in achieving their training objectives.

Products We Distribute

Alfarag imports and distributes a comprehensive range of Reebok fitness and training equipment, including:

  • Weights and Dumbbells: Durable and versatile weights and dumbbells designed for strength training and muscle building.
  • Fitness Machines: High-performance machines engineered to provide effective and safe workouts.
  • Treadmills: Advanced treadmills that offer a smooth and efficient running experience, suitable for all fitness levels.
  • Stationary Bikes: Ergonomic and adjustable stationary bikes perfect for cardio workouts and endurance training.
  • Exercise Accessories: A variety of training accessories including resistance bands, fitness balls, and mats to enhance workout routines.

Through our extensive distribution network, Alfarag ensures that these premium products are readily available to consumers and fitness centers across Ethiopia, enriching their training experiences with the quality and innovation of Reebok’s equipment.