MARS incorporated
Mars Group is a renowned global food company, celebrated for its diverse range of high-quality confectionery, food, and pet care products. With a legacy of delivering beloved treats and essential goods, Mars Group has become a household name worldwide. Their product lineup includes some of the most iconic and beloved brands in the confectionery industry.
For over five generations, Mars has been at the forefront of creating products and services cherished by people and their pets alike. The journey began in a humble kitchen, where two visionaries discovered their shared passion for food, leading to the creation of timeless confections. Over the past century, Mars has not only focused on delighting consumers but also on improving lives through science and bold initiatives. As a family-owned global enterprise, Mars wields significant influence and embraces the responsibility to positively impact the communities it serves.
Guided by a strong set of principles, Mars prides itself on its rich heritage while remaining focused on the future. The company's actions are driven by a vision to enhance the lives of people and pets, tackle climate change, and innovate in areas such as pet nutrition and global food solutions. Mars is dedicated to leading the way in addressing worldwide challenges, confident that today's efforts will shape a better tomorrow.
Alfarag and Mars Group
Since 2013, Alfarag Trading PLC has proudly served as the exclusive distributor of Mars chocolates in Ethiopia. Our partnership with Mars Group allows us to bring an array of beloved confections to the local market, ensuring that Ethiopian consumers have access to their favorite treats.
Brands We Distribute
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Mars
A classic chocolate bar known for its rich caramel, nougat, and milk chocolate coating, offering a satisfying treat for any time of the day.
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Snickers
Famous for its combination of roasted peanuts, nougat, caramel, and milk chocolate, providing a delicious and filling snack.
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Skittles
Popular for their colorful, fruit-flavored chewy candies that offer a rainbow of taste in every pack.
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M&M's
Iconic bite-sized chocolates coated in a hard candy shell, available in various flavors including milk chocolate, peanut, and crispy.
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Maltesers
Known for their light and airy malted milk centers coated in smooth milk chocolate, offering a delightful crunch.
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Bounty
Features a moist, sweet coconut filling enrobed in rich milk chocolate, perfect for coconut lovers.
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Twix
Combines crunchy biscuit, smooth caramel, and milk chocolate to create a satisfying double-bar treat.
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Celebrations
A variety pack of miniature versions of popular chocolates, including Mars, Snickers, Milky Way, and more, ideal for sharing.
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Milky Way
A light and fluffy nougat bar covered in creamy milk chocolate, providing a soft and sweet treat.
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Galaxy
Offers smooth and creamy milk chocolate bars and treats, known for their luxurious texture and taste.
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Extra
Provides a range of sugar-free chewing gums in various flavors, designed to freshen breath and promote oral hygiene.
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Juicy Fruit
Known for its sweet and fruity flavored chewing gum, providing a burst of flavor with every chew.
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Orbit
Offers a variety of sugar-free chewing gums that help clean and protect teeth, available in multiple refreshing flavors.
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Doublemint
Renowned for its long-lasting mint flavor in chewing gum form, offering a refreshing breath experience.
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Big Red
Famous for its bold cinnamon-flavored chewing gum, providing a spicy and invigorating chew.
