Groupe SEB
For over 160 years, Groupe SEB has been a pioneer in the field of small domestic equipment, continually evolving to meet the needs of consumers around the world. Starting with the production of simple metal products, Groupe SEB has grown into a global leader, renowned for its innovative household appliances that make everyday life easier and more enjoyable. The company's extensive portfolio includes a wide range of products designed to improve the quality of life, from kitchen appliances to personal care devices.
Groupe SEB is driven by a commitment to quality, sustainability, and continuous innovation. Their products are designed not only to meet the highest standards of performance and reliability but also to contribute positively to environmental sustainability. By integrating advanced technology and thoughtful design, Groupe SEB aims to create products that enrich the lives of consumers and help them achieve more in their daily routines.
Alfarag and Groupe SEB
Since partnering with Groupe SEB, Alfarag Trading PLC has been the exclusive distributor of their innovative household appliances in Ethiopia. This collaboration allows us to bring cutting-edge technology and high-quality domestic equipment to Ethiopian consumers, enhancing their daily lives with products that are both efficient and reliable.
Brands We Distribute
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Tefal
Known for its innovative non-stick cookware, kitchen appliances, and household products, Tefal makes cooking easier and more efficient with high-quality, user-friendly designs.
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Moulinex
Offers a wide range of kitchen appliances, including food processors, blenders, and mixers, designed to simplify food preparation and enhance culinary creativity.
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Rowenta
Offers a range of high-quality home appliances, including steam irons, vacuum cleaners, and air purifiers, designed to provide superior performance and comfort in everyday household tasks.
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SEB
A leading brand in pressure cookers and other cookware, SEB focuses on delivering safe, reliable, and efficient cooking solutions for home kitchens.
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Krups
Renowned for its coffee makers and espresso machines, Krups provides high-performance appliances that deliver exceptional coffee experiences, along with other kitchen gadgets.
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Emsa
Specializes in kitchen and household products, including thermos bottles, food storage containers, and garden accessories, known for their quality, innovation, and stylish design.
