Deemah

For over four decades, Deemah has been a beloved name in the world of confectionery, offering a delightful array of biscuits, cakes, and snacks that bring joy to consumers of all ages. Founded with a passion for quality and a commitment to tradition, Deemah has grown from a local favorite into an international brand known for its delicious and high-quality products.

Deemah’s journey began with a simple vision: to create snacks that not only taste great but also bring a sense of comfort and happiness. Over the years, the company has expanded its product range and reach, continually innovating to meet the evolving tastes and preferences of consumers. Today, Deemah stands as a symbol of excellence and tradition in the confectionery industry, committed to delivering delightful experiences with every bite.

At the core of Deemah’s success is a set of principles that prioritize quality, innovation, and customer satisfaction. The company’s actions are guided by a vision to create value through exceptional products, embrace sustainable practices, and contribute to the well-being of communities. Deemah is dedicated to leading the way in the confectionery sector, confident that their efforts today will create sweeter moments for tomorrow.

Alfarag and Deemah

Since 2018, Alfarag Trading PLC has proudly collaborated with Deemah, serving as a key distributor of their confectionery products in Ethiopia. Our partnership with Deemah allows us to bring a variety of delicious snacks to the local market, ensuring that Ethiopian consumers have access to their favorite treats.

Products We Distribute

Alfarag imports and distributes a comprehensive range of Deemah products, including:

Biscuits:
•Date Bars: Delicious biscuits with a rich date filling.
•Cream Biscuits: Biscuits with various flavored cream fillings between two biscuits.
•Digestive Biscuits: Wholesome biscuits made with whole wheat, perfect for a healthy snack.
•Ginger Snap Biscuits: Spicy and crisp biscuits with a distinct ginger flavor.
•Tea Biscuits: Light and crispy biscuits ideal for pairing with tea.
•Salt Kraky Biscuits: Savory crackers perfect for snacking.
•Wafer Biscuits: Crispy wafer snacks available in a variety of flavors.

Cakes:
•Das Cupcakes: Available in different flavors including caramel, chocolate, vanilla, and strawberry.
•Brownie Cakes: Rich and fudgy brownie cakes.
•Chocolate Muffins: Moist muffins with a deep chocolate flavor.
•Mini Bears: Cute bear-shaped cakes available in chocolate or milk flavors.

Candy:
•Bon Coffee Candy: Smooth and rich coffee-flavored candies.
•Dema Candies: Available in different flavors such as apple, cherry, grape, lemon, orange, strawberry, mint, and juicy; these come in both hard candy and chewy candy varieties.
•Milk Toffee: Creamy and sweet toffee candies.
•Caramel Toffee: Rich caramel-flavored toffee candies.
•Lollipops: A range of lollipops available in different flavors and sizes.

Through our extensive distribution network, Alfarag ensures these beloved products are readily available to consumers across Ethiopia, enriching their snacking experiences with the quality and joy of Deemah’s confections.