Discover Alfarag's Flagship Adidas Store
Discover the premier destination for sportswear and lifestyle products in Ethiopia at Alfarag Trading PLC's flagship Adidas store. Proudly located on the bustling Africa Avenue in Addis Ababa, this iconic store is not only the sole Adidas store in Ethiopia but also one of the largest in Africa. Our store is a testament to Adidas's legacy of quality and innovation, providing a wide range of products designed to meet the needs of both athletes and casual wearers.
In 2014, we elevated our retail experience by launching a dedicated Adidas store on Bole Road, a prime location in Addis Ababa. This flagship store offers an extensive selection of Adidas products, including:
- Footwear: From running shoes to soccer cleats, our store features the latest in Adidas footwear technology, designed to enhance performance and comfort.
- Apparel: Explore a wide range of clothing for men, women, and children, including training gear, casual wear, and sports uniforms.
- Accessories: Complete your look with our selection of accessories such as backpacks, caps, and socks, all bearing the iconic Adidas logo.
- Sports Equipment: Find top-quality sports equipment for various activities, ensuring you have the best gear to excel in your sport.
A Legacy of Excellence with Adidas
Alfarag Trading PLC's journey with Adidas began decades ago, initially importing and selling high-quality Adidas products through our own retail stores. As a key distributing agent for Adidas in the Ethiopian market, we consistently delivered top-notch sportswear and equipment to our valued customers. Over the years, our dedication to the brand's principles of performance and style solidified our reputation as a leading retailer in the region. Building on this successful partnership, we took a significant step forward by opening our own dedicated Adidas store, bringing a specialized and immersive Adidas shopping experience to Ethiopia
About Adidas
Adidas is a global leader in the sportswear industry, known for its innovative designs, cutting-edge technology, and commitment to sustainability. With a rich history dating back to 1949, Adidas continues to push the boundaries of performance and style, making it a favorite among athletes and fashion enthusiasts alike. The brand's iconic three stripes and commitment to quality have made it a symbol of excellence worldwide.
Visit Us
Come and explore our flagship Adidas store on Bole Road, Africa Avenue, Addis Ababa. Experience the best of Adidas in a store that embodies the spirit of innovation, quality, and performance. Whether you're a professional athlete or simply love stylish, high-performance gear, our store has something for everyone.