Reckitt
Reckitt is a global leader in the health, hygiene, and nutrition sectors, dedicated to creating products that help people lead healthier and cleaner lives. With a legacy spanning over 200 years, Reckitt is home to some of the world's most trusted brands. The company is driven by the purpose of protecting, healing, and nurturing people and communities, aiming to make high-quality health, wellness, and nutrition accessible to everyone. Reckitt's mission is to build a cleaner, healthier world through innovation and sustainable practices, ensuring that their products make a positive impact on people's lives.
Alfarag and Reckitt
Since partnering with Reckitt, Alfarag Trading PLC has been the proud distributor of Reckitt's renowned hygiene products in Ethiopia. This partnership enables us to provide Ethiopian consumers with access to some of the most effective and trusted hygiene solutions available, ensuring better health and cleanliness standards across the country.
Brands We Distribute
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Dettol
Known for its wide range of germ protection products, including disinfectants, antiseptic liquids, hand sanitizers, and soap.
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Vanish
Renowned for its fabric stain removers, offering effective solutions for keeping clothes and fabrics looking their best.
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Pif Paf
Pif Paf offers pest & insect control products
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Harpic
Specializes in high-performance toilet cleaning products, ensuring thorough cleanliness and hygiene.
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Veet
Renowned for its hair removal products, including creams, wax strips, and electronic devices, providing effective and convenient solutions for smooth skin.
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Lysol
Offers powerful cleaning and disinfecting solutions for home and public spaces.
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Air Wick
Provides a range of air fresheners and home fragrance products to enhance indoor air quality.
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Calgon
Offers water softening products that prevent limescale buildup in washing machines and dishwashers, extending their lifespan and improving performance.
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Woolite
Specializes in gentle laundry detergents that care for delicate fabrics, ensuring clothes maintain their color and texture after each wash.
