Alfarag Trading plc

Route to Market

With regard to sales  and distribution of the above mentioned products , the company’s route to market is organized as per the market structure of the country. The important channels and customers are directly served with the company’s sales reps.

We have segmented the market as to how we can supply and make our products available in the most efficient way. The important channels are wholesale , modern trade, retail , institutions and up country . to serve the markets we have deployed 35 sales reps , 25 vehicles and 25 drivers.

The operation is conducted from the company’s own office and warehouse found in 10000 square meter area of land in Kality area of land in Kality area where Omo detergent powder factory is located.