BORN IN ROMA DONNA

 

BORN IN ROMA FOR HER

Inspired by the City of Rome, Where Past and Present Harmoniously Coexist

The fragrances of BORN IN ROMA celebrate self-expression: a tribute to those who live their lives freely and fully embrace their heritage.

BORN IN ROMA FOR HER is a modern haute couture amber floral fragrance. Haute couture elegance is expressed through the use of jasmine sambac, blending with the world’s most precious extract, Bourbon vanilla, to create an exquisitely refined femininity. The blend is elevated by a trio of woody notes and cashmeran accord for a contemporary touch, inspired by the urban culture of modern Rome.

A FLORAL AMBER FRAGRANCE, MODERNIZED WITH A WOODY TOUCH

A COLOR TOP NOTE: JASMIN SAMBAC

• A Colorful Top Note: Jasmine sambac, considered one of the most luxurious ingredients in perfumery, has been an icon of femininity for centuries.

A COUTURE HEART NOTE: CASHMERAN

• A Haute Couture Heart Note: An unexpected spicy note adds a dynamic touch to the various facets of the composition.

A COOL BASE NOTE: VANILLE BOURBON

• A Fresh Base Note: A refined note of darkness paired with extreme sensuality, essential to the intensity of the olfactory signature. Spicy and carnal, sensual and unique, the base of the fragrance is uplifted with a touch of irreverence.

THE STORY BEHIND

ROME, THE PROTAGONIST OF OUR STORY

The BORN IN ROMA fragrance was born from a dialogue with the city that gave birth to Valentino: Rome. The city’s walls bear witness to memories of the past, its various cultures and aesthetics, while Rome’s streets symbolize the freedom of thought. The encounter between deference and irreverence. Rome is the adopted city of the Aristopunks.

ARISTO PUNKS (n)

A person transforming the ordinary into the extraordinary. Characterized by the pride they take in their roots and culture and by the importance they place on difference. Nothing is imposed. When we share the beauty of individuality, our cultural heritage takes on a whole new meaning.

The BORN IN ROMA fragrance represents a generation that embraces diversity, values different personalities, and loves to celebrate with its tribe. This fragrance honors the magnificence of the past but maintains a free and irreverent attitude towards life. It claims its heritage while creating its own rules.