Boucheron Quatre pour Homme Eau de Toilette

Quatre Homme: The Masculine Interpretation of a Boucheron Icon

THE RECENT SUCCESS OF QUATRE BY BOUCHERON

The story of Quatre pour Homme Eau de Toilette began in 2004 when Boucheron's ateliers imagined a ring composed of four bands, each symbolizing a part of Boucheron's history. The first band nods to the famous double godron invented in 1889, the second features the Clous de Paris referencing Parisian cobblestones, the third is adorned with pave diamonds, and the last showcases the Gros Grain motif, considered a masterpiece of jewelry. This ring encapsulates Boucheron's history and has become iconic worldwide. In 2015, Boucheron transformed this ring into a women's fragrance. Following its success, Boucheron introduced Quatre pour Homme, a masculine fragrance that mirrors the iconic ring.

THE REFINED SCENT OF QUATRE POUR HOMME

Like every respectable men's fragrance, Quatre pour Homme is built on woody tones, depicting an elegant and stylish man. The composition opens with the fresh, sunny brightness of lemon, enhanced with violet leaves. The heart reveals elegant notes of jasmine sambac and rose, leading to a deep and persistent base of cedarwood and cashmere wood, with a hint of musk for added sensuality. The bottle, crafted from heavy glass with a round shape, is topped with a cap resembling the Quatre ring, in a masculine chrome and black finish.

Quatre pour Homme Eau de Toilette by Boucheron

Quatre pour Homme is a modern and bold olfactory interpretation of Boucheron's iconic ring. This Eau de Toilette expresses the strength of modernity and the softness of maturity, revealing the elegance and charisma of those who wear it. It embodies a subtle balance between modernity and heritage, innovation and tradition, rock/chic and chic. The fragrance opens with vibrant freshness from bergamot and lime. The heart features an intense aromatic blend of lavender from Seillans and geranium. The base notes of patchouli and driftwood offer a fascinating contrast, similar to the powerful passion that unites two beings.

Created by Christophe Raynaud, Quatre pour Homme opens with sparkling notes of bergamot and lime, softened by violet leaves. The heart is a powerful, aromatic mix of lavender, geranium, and wormwood. The base of patchouli and driftwood brings a mystical vibration, leaving an ultra-sensual trail fixed on the skin by the power of labdanum.

PARFUM - QUATRE POUR HOMME

Olfactory Family: Hesperides - Aromatic

This fragrance is designed for the man who wears the Quatre ring by Boucheron. The Boucheron man is free from fashion dictates, dressing elegantly according to his moods. With a powerful charm, a magnetic smile, and instinctive elegance, he leads his life with determination and calm. His ultimate charm accessory is the Quatre ring, revealing his strong personality with a touch of sensitivity. For the Boucheron man, his signature fragrance, Boucheron Quatre, is essential to his elegance and sensuality.

BOTTLE - QUATRE POUR HOMME

The bottle, made from heavy glass, is associated with the finesse of Boucheron's jewelry, reflected in the precisely cut Quatre ring forming the cap. The bottle clearly shows the ring's sculpted circles and the Clou de Paris motif on its base, shining through the glass. The Quatre pour Homme bottle is a study in contrasts, like the man who wears it. It comes in a platinum black case with ultra-graphic details reminiscent of Clou de Paris in an elegant relief version.

COMMUNICATION - QUATRE POUR HOMME

The advertising campaign for Quatre pour Homme highlights a man with sober and mysterious elegance, sensual charm, and assured romanticism. His bold personality is sometimes overwhelming. The Quatre ring reveals his personality, and to know more about this attractive man, one must get closer, enchanted by the majestic trail of his fragrance.

Notes:

• Top Notes: Lime, Violet Leaves
• Heart Notes: Lavender Seillans, Wormwood
• Base Notes: Patchouli, Labdanum

EAN: 3386460066136

Ingredients: ALCOHOL DENAT. (SD ALCOHOL 39-C) – PARFUM (FRAGRANCE) – AQUA (WATER) – LINALOOL – LIMONENE – ETHYLHEXYL METHOXYCINNAMATE – ALPHA-ISOMETHYL IONONE – ETHYLHEXYL SALICYLATE – BUTYL METHOXYDIBENZOYLMETHANE – CITRONELLOL – COUMARIN – CITRAL – GERANIOL – CINNAMYL ALCOHOL – BHT – CI 60730 (EXT. VIOLET 2) – CI 42090 (BLUE 1)