PARURE GOLD 24K PRIMER

A PERFECTION PRIMER FOR A RADIANT COMPLEXION

True to the magic equation that characterises the Parure Gold franchise, the Parure Gold 24K primer, infused with a hint of 24-karat gold, ensures 24-hour² absolute radiance and 24-hour³ hydration. Pure radiance booster, Parure Gold 24K is the promise of beautifully enhanced, flawless make-up and more beautiful skin day after day.

Formulated with 98% naturally-derived ingredients⁴, this perfecting primer boasts an iconic sensory gel texture and guarantees instantly unified skin. Imperfections are corrected and skin texture is perfectly smoothed. Beautifully enhanced and impeccably prepped with Parure Gold 24K, skin is like a flawless canvas, ready for make-up, which thus appears in its best light. Foundation is easier to apply and its wear is optimised.

¹Percentage of base, without pigments and mother-of-pearl.
²Instrumental test on 24 Caucasian women.
³Instrumental test on 33 Caucasian women.
⁴Based on ISO 16128 standard. The remaining 2% contribute to product integrity and sensoriality.

Capacity: 35 ml

THREE GOLD PRIMERS TO MAKE YOUR SKIN YOUR MOST PRECIOUS JEWEL Inspired by the colour wheel, Guerlain offers three complexion primers:

• The first, infused with white gold, whose slightly green reflections particularly even out cool skin types, which are prone to redness.
• The second, infused with yellow gold to illuminate neutral skin types.
• The third, infused with pink gold to revitalise warm skin types.

AN EXCEPTIONAL SKINCARE CONCENTRATION 99% REJUVENATING-EFFECT SKINCARE¹

An unprecedented percentage for incredible performance.

This new primer delivers optimal hydration for 24 hours³ and strengthens the barrier function.

Perfectly hydrated and smoothed, skin reflects light better on its surface. Bare skin is undeniably more even, visibly plumper, and more beautiful day after day.

³Instrumental test on 33 Caucasian women.
¹Percentage of base, without pigments and mother-of-pearl.

24H HYDRATION³

³Instrumental test on 33 Caucasian women.

24H ABSOLUTE RADIANCE²

²Instrumental test on 24 Caucasian women.

THE EXCEPTIONAL RADIANCE OF 24-KARAT GOLD

The signature ingredient in the Parure Gold franchise, the hint of pure 24-karat gold incorporated in the formula reveals the power of its incomparable radiance.

With this iconic formula, Guerlain is the goldsmith of the complexion. Delicate gold leaves are suspended in a transparent texture. Skin is perfectly illuminated with a youthful glow.

Even before foundation is applied, skin is more luminous and glowing than ever. An unprecedented result that lasts for 24 hours¹.

¹Instrumental test on 24 Caucasian women.

A JEWEL-LIKE BOTTLE

This packaging meets strict requirements for a reduced environmental impact in the production chain: The bottle, whose glass weight has been reduced¹ offers a greater capacity, increasing from the previous 30 ml to 35 ml nowadays. It is produced using 10% recycled glass and its screwable pump now facilitates the product’s recycling.

The transparent glass reveals the incomparable radiance of 24-karat gold leaves suspended in the transparent gel texture. Highlighting the object’s elegance, the product name adorns the bottle in gold letters, along with the golden cap that gives it a precious radiance.

¹100 g for 30 ml for the L’Or primer 2015 bottle versus 90 g for 35 ml for the Parure Gold 24K 2023 bottle.

A WORD FROM VIOLETTE, GUERLAIN MAKEUP CREATIVE DIRECTOR

“THE COLOUR GOLD IS VERY IMPORTANT TO ME; IT IS REALLY LIGHT ITSELF IN A COLOUR. GOLD CAN REALLY CAPTURE THE LIGHT, ABSORB IT AND VIBRATE.”
Violette, Guerlain Makeup Creative Director

THE FIRST STEP OF A PERFECT LONG-LASTING RADIANT MAKEUP 

Take a small amount of gel on the back of your hand and gently apply to your face, working outwards to even out creases and smooth lines. Wait a few seconds before applying foundation.

The secret of absolute radiance: mix a few drops of fluid foundation and Parure Gold 24K in the palm of your hand for an incredibly light texture.

LIST OF INGREDIENTS

#17328 INGREDIENTS: AQUA (WATER), ALCOHOL, GLYCERIN, BUTYLENE GLYCOL, POLYGLYCERIN-3, SORBITOL, ALPHA-GLUCAN OLIGOSACCHARIDE, HYDROXYACETOPHENONE, CHLORPHENESIN, BETAINE, POLYGLYCERYL-10 STEARATE, POLYGLYCERYL-10 OLEATE, GLYCERYL ACRYLATE/ACRYLIC ACID COPOLYMER, CARBOMER, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, PARFUM (FRAGRANCE), POLYMNIA SONCHIFOLIA ROOT JUICE, POLYVINYL ALCOHOL, MALTODEXTRIN, SODIUM HYALURONATE, CELLULOSE GUM, GOLD, SODIUM HYDROXIDE, PRUNUS CERASUS (BITTER CHERRY) FLOWER EXTRACT, LACTOBACILLUS.